Apple iTelevision


Feb 23, 2002
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The Telegraph reports that Apple could be making the transition into the home TV market, by releasing an Apple iTelevision. After the success of the iPod and iPhone, the iTV seems like a logical step for a consumer entertainment device:

"The launch of a TV that would play films and television programmes downloaded from the internet could be the "product transition" Apple's chief financial officer, Peter Oppenheimer, hinted at last year.
Mr Oppenheimer sparked intense debate about the company's direction when he told analysts last summer that "we've got a future product transition that I can't discuss with you today". He said the cost of developing the new product was "one of the reasons that we see gross [profit] margin being down sequentially".

Mr Munster said a move into TVs was the "only logical step for Apple" as the company shifts away from computers and into home electronics. "Apple have said they will only move into a new market in which they can 'solve a problem for consumers'," he said. 'Apple's fantastic ability to create exceptionally user-friendly products could revolutionise TVs just like the iPhone changed the mobile phone market.'"

Read more here.


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