The keywords meta tag is becoming increasingly less important to search
engines and some by now seem to ignore them completely.
However, the title meta tag is still important. Here's how you do it.
Insert between your <head> and </head> tags (after <html> and before
<body>) using html view in FrontPage:
<HTML>
<HEAD>
<TITLE>Insert your most important descriptive keywords or keyphrases in
here</TITLE>
<META name="description"
content="less important but insert a description of the site again with
important keywords here">
<META NAME="keywords"
CONTENT="even less important but insert keyword phrases here, separated
by commas -- use two and three or even four word phrases rather than
individual keywords and use search terms that people are likely to
actually use">
</HEAD>
<BODY>
....
....
....
</BODY>
</HTML>
Or: in FrontPage:
1. open the page you want to add these tags to
2. right click and select Page Properties
3. insert or modify Title at the General tab
4. at the Custom tab, under User Variables, click on add
5. for name, enter "description" (without the quotation marks)
6. for value, enter the description (see above)
7. click on okay
8. repeat steps 4 through 7 entering "keywords" instead of "description"
(again without the quotation marks)
Then go to
http://www.bandofgonzos.com and submit your site for Site
Review and ask for additional suggestions for search engine
optimization.
