Firefox 1.5 to launch this week with marketing blitz


C

Captain Video

http://arstechnica.com/news.ars/post/20051127-5634.html
Firefox 1.5 to launch this week with marketing blitz
11/27/2005 5:08:51 PM
[...]

After three release candidate builds, Firefox 1.5 is expected to be
made available for download this week. And when it does arrive, it
will be accompanied by a marketing campaign aimed at getting Firefox
1.0 users to upgrade and convincing users of other browsers to switch:
http://news.com.com/Firefox+plans+mass+marketing+drive/2100-7344_3-5972089.html?tag=nefd.top

The centerpiece of the marketing blitz will be user-submitted videos
of Firefox users evangelizing their favorite web browser made
available at the SpreadFirefox website. It sounds kind of like Apple's
"Switch" campaign all over again ("I launched Internet Explorer and my
computer was all like 'beep beep beep'...") Personally, I'm not dying
to watch home videos made by computer geeks around the world
explaining why Firefox is the best browser available. However, the VP
of products for Mozilla, Christopher Beard, feels otherwise.

"You will have real people telling you about Firefox's
features--what's cool and great," said Beard. "People can create the
video and upload it to the Mozilla site. The video will then be
reviewed and put on our Web site, with a link from their location."

In addition to the home videos will be a 30-second commercial. The
commercial will again be user-driven, as anyone will be able to film
one and submit it. The best ad will be aired... somewhere. Mozilla
hopes that along with would-be commercial directors, the competition
will attract talent in the form of film students. I'd love to see some
noteworthy directors take a shot at a Firefox commercial. (Cue Mars
Blackmon saying "it's gotta be the browser!")

What Mozilla won't be doing this time is making predictions about
market share. Prior to the release of Firefox 1.0, Mozilla said it
hoped for 10 percent of the browser market by the end of 2005. While
it managed to break the 10 percent barrier earlier this month:
http://arstechnica.com/news.ars/post/20051103-5525.html
according to one web metrics tracking company, Mozilla is leery of
forecasting future growth. A couple of years ago, no one really paid
much attention to browser market share—it was Internet Explorer with
about 95 percent and everything else. Now, there are a number of
companies offering up statistics on browser usage, so any downward
tick in Firefox's market share draws a lot more attention.

Marketing aside, Firefox 1.5 looks to be a promising release. In
addition to a handful of security and bug fixes, version 1.5 of the
popular open-source web browser will offer a number of new features.
Users will get drag-and-drop tab placement support, browser cache
enhancements, faster rendering, a robust automatic update system, and
support for SVG (scalable vector graphics) and rendering pixel
graphics (Canvas—check out Canvascape for a cool demo of the
technology). Mac users will finally be able to migrate their profiles
from other web browsers to Firefox with this release as well."
 
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A

Azzman

snip
Marketing aside, Firefox 1.5 looks to be a promising release. In
addition to a handful of security and bug fixes, version 1.5 of the
popular open-source web browser will offer a number of new features.
Users will get drag-and-drop tab placement support, browser cache
enhancements, faster rendering, a robust automatic update system, and
support for SVG (scalable vector graphics) and rendering pixel
graphics (Canvas—check out Canvascape for a cool demo of the
technology). Mac users will finally be able to migrate their profiles
from other web browsers to Firefox with this release as well."

PC-world has a nice article comparing FF 1.5, IE 7 and Opera 9:

http://www.pcworld.com/news/article/0,aid,123615,pg,1,00.asp
 
J

John Corliss

Azzman said:
Captain Video wrote:

snip


PC-world has a nice article comparing FF 1.5, IE 7 and Opera 9:

http://www.pcworld.com/news/article/0,aid,123615,pg,1,00.asp

Right off the bat, I notice this:

"On the other hand, the IE 7 beta will not be available for downloading
until early next year."

I hope that when it is release, MS will allow it to run on some earlier
versions of Windows (as Firefox does.)

--
Regards from John Corliss
My current killfile: aafuss, Chrissy Cruiser, Slowhand Hussein, BEN
RITCHEY and others.
Generally speaking, if I don't respond to somebody who is acting
immaturely, it's because I've killfiled them.

No adware, cdware, commercial software, crippleware, demoware, nagware,
PROmotionware, shareware, spyware, time-limited software, trialware,
viruses or warez please.
 
M

mArK

Firefox 1.5 to launch this week with marketing blitz

Freeware and marketing blitz? And what about the commercial ties with
moneymaker Google? I don't trust that at all. Firefox becomes
googleware.

mArK
 
B

Bubba Yarfkowitz

Right off the bat, I notice this:

"On the other hand, the IE 7 beta will not be available for downloading
until early next year."
<snip>

Interesting statement considering we've been running an MS-approved beta
release of IE7 here at work for over two months now...
 
E

elaich

Freeware and marketing blitz? And what about the commercial ties with
moneymaker Google? I don't trust that at all. Firefox becomes
googleware.

This also concerns me. However, trying to discuss it will get you accused
of "crying wolf."

Any time a big money interest gets involved with free software, it seems
like the users always get the short end of the stick.

Google is setting itself up to try and topple Microsoft, and now has
Firefox and the Mozilla organization in it's back pocket.
 
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O

omziff

elaich, I couln't agree more! That is why I am leery of the whole thing
now, and do not actively promote FF anymore. It is hard to not see
hidden agendas which, as you put it, do not have the best interests of
freeware consumers in mind.

I think it isn't too far-fetched to imagine Google buying Mozilla
outright soon. Then maybe Ballmer will throw another chair...
 
V

Vegard Krog Petersen

I hope that when it is release, MS will allow it to run on some earlier
versions of Windows (as Firefox does.)

Not probably...
Internet Explorer 7 Beta 1 is available now in two versions: a standalone version for Windows XP Service Pack 2, and an enhanced version that is built into Beta 1 of Microsoft Windows Vista—formerly Windows code-named "Longhorn"—to take advantage of new features of the Windows Vista platform.

Summary of IE 7 blog post (feb. 2005)
"Right now, we’re focused on XP SP2. We’re actively listening to our major Windows 2000 customers about what they want and comparing that to the engineering and logistical complexity of that work. That’s all I can say on that topic."

IE7 blog: http://blogs.msdn.com/ie/

So Win2000, XP and Vista is it.

regards from

--
Vegard Krog Petersen - Norway

http://vegard2.no -
Solitaire MahJongg guide, Sarah Michelle Gellar Solitaire,
Freeware Logo & symbol, Halma & Chinese Checkers,
Pachisi & Ludo, Freeware Solitaire, My fishy site (fishing
games), a.c.f.g information, Fredrikshald Havfiskeklubb
18+ sites: Firefoxy, Adult Solitaire, Fishy Pictures,
Sexy Chess, Sexy Librarians, Sexy Football
---------------------------------------------------------
 
L

Lou

elaich, I couln't agree more! That is why I am leery of the whole thing
now, and do not actively promote FF anymore. It is hard to not see
hidden agendas which, as you put it, do not have the best interests of
freeware consumers in mind.

I think it isn't too far-fetched to imagine Google buying Mozilla
outright soon. Then maybe Ballmer will throw another chair...

I am not sure I understand what is wrong with strengthening a competitor to
MS
 
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?

=?ISO-8859-1?Q?=BBQ=AB?=

Here's food-for-thought; since when has "Mozilla" been .com (as
opposed to the expected .org)?

The reorganization has been underway for a while now, and
there's plenty of info on the web about it. mozilla.com is the site of
the Mozilla Corporation, and mozilla.org is the site of the Mozilla
Foundation. mozilla.com was just launched. There's info about the
reorg at <http://www.mozilla.org/reorganization/>, as well as scattered
about the web.
 
J

John Corliss

Bubba said:
<snip>

Interesting statement considering we've been running an MS-approved beta
release of IE7 here at work for over two months now...

Really. Well, that article must be dated then because I also found this
page with great ease:

http://www.microsoft.com/downloads/...3a-64fe-4a4c-9ddf-57af0472ead2&DisplayLang=en

or if you prefer a TinyURL: http://tinyurl.com/cbvyb

And on that page, I note with great interest the following:

"Supported Operating Systems: Windows 2000; Windows 95; Windows 98;
Windows ME; Windows XP"

Windows 95 even!

--
Regards from John Corliss
I don't reply to trolls and other such idiots. No adware, cdware,
commercial software, crippleware, demoware, nagware, PROmotionware,
shareware, spyware, time-limited software, trialware, viruses or warez
please.
 
J

John Corliss

Bubba said:
<snip>

Interesting statement considering we've been running an MS-approved beta
release of IE7 here at work for over two months now...

Whoops. Had to cancel my initial response to your post. I jumped the gun
and thought that an MS page I found actually had the Beta download link.
Turns out that the download is only a facts sheet on IE7. At any rate,
here's that link:

http://www.microsoft.com/downloads/...rnet%20Explorer%207&productID=&DisplayLang=en

and a TinyURL version of it:

http://tinyurl.com/78ozs

Do you have a download link for the beta or is it only available for a
select group of people? I've looked for it at the Microsoft website, but
can't find it.

--
Regards from John Corliss
I don't reply to trolls and other such idiots. No adware, cdware,
commercial software, crippleware, demoware, nagware, PROmotionware,
shareware, spyware, time-limited software, trialware, viruses or warez
please.
 
J

John Corliss

I am not sure I understand what is wrong with strengthening a competitor to
MS

It's just that Firefox is "clean" up to this point. After this, it won't
be. It will be just another "Netscape".

--
Regards from John Corliss
I don't reply to trolls and other such idiots. No adware, cdware,
commercial software, crippleware, demoware, nagware, PROmotionware,
shareware, spyware, time-limited software, trialware, viruses or warez
please.
 
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J

John Corliss

»Q« said:
The reorganization has been underway for a while now, and
there's plenty of info on the web about it. mozilla.com is the site of
the Mozilla Corporation, and mozilla.org is the site of the Mozilla
Foundation. mozilla.com was just launched. There's info about the
reorg at <http://www.mozilla.org/reorganization/>, as well as scattered
about the web.

In fact, now all one has to do is to go to www.mozilla.org and there's
the following:

"Looking for Firefox or Thunderbird? You'll find them and a whole lot
more at Mozilla.com"

--
Regards from John Corliss
I don't reply to trolls and other such idiots. No adware, cdware,
commercial software, crippleware, demoware, nagware, PROmotionware,
shareware, spyware, time-limited software, trialware, viruses or warez
please.
 
J

John Corliss

John said:
It's just that Firefox is "clean" up to this point. After this, it won't
be. It will be just another "Netscape".

Proof of this trend is here:

https://addons.mozilla.org/recommended.php

Note the plugging of the Paypal extension.

As a side note, nothing on that page is anything that I, for one, would
ever consider installing on my system.

YMMV

--
Regards from John Corliss
I don't reply to trolls and other such idiots. No adware, cdware,
commercial software, crippleware, demoware, nagware, PROmotionware,
shareware, spyware, time-limited software, trialware, viruses or warez
please.
 
?

=?ISO-8859-1?Q?=BBQ=AB?=

Really. Well, that article must be dated then because I also found
this page with great ease:

http://www.microsoft.com/downloads/...3a-64fe-4a4c-9ddf-57af0472ead2&DisplayLang=en

or if you prefer a TinyURL: http://tinyurl.com/cbvyb

That's not a download page for IE7, it's the download page for a
tech overview document.
And on that page, I note with great interest the following:

"Supported Operating Systems: Windows 2000; Windows 95; Windows
98; Windows ME; Windows XP"

Windows 95 even!

They mean you can open the Word .doc with those systems.
 
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E

elaich

I am not sure I understand what is wrong with strengthening a
competitor to MS

Have you heard of the Google OS? It is widely rumored that Google's
entire plan is to topple Microsoft, and set up a WEB BASED browsing
system, rather than one based on the current Internet. They already have
control of all the Usenet archives, and can control what is currently
archived. By means of the Google search engine, which is the most widely
used, they can control search results, which means that they send you
where they want you to go. They can also gather user statistics by means
of the Google search engine, and the Google toolbar. Now, they have a
browser. In other words, a lot of the infrastructure is already in place.

If you think this is a joke, a top executive at Microsoft has already
vowed to put Google out of business at any cost. Microsoft doesn't think
it's funny.

Google may be an innocuous presence at the time, but does anybody really
want them getting all that control? You know what they say about power,
and absolute power.
 

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