Comodo wrote:
Hi Melih
wrote this last night...
I think this takes me to the point where I doubt I can offer whats
needed, as I'm not currently running an OS that CPF supports afaik, and
am not happy to put something on an organisation's machine that I
havent checked out properly first. The current software testbed machine
(aka working reject with the necessary monitoring installed) doesnt
have xp, I'm one of the few that advises clients against it.
I would have to use CLP to be able to respond to your points sensibly.
The only one I could answer would be a bit more about how the more menu
works. But I'm not sure where the non-clarity is, so maybe I cant!
I'll have a go... most software has a toolbar with file, edit, view,
help, etc. This wont be seen very often on a firewall, but now and then
I will bring a FW up to set or check something. I suggested adding
another button on here, marked 'more,' perhaps just left of the help
button. When you click 'more' the user sees a menu of Comodo's
products, one per line, and when each one is clicked it displays your
info about that product. All with no connecting to the net.
The last entry on that menu is 'update this list', this updates the
list info via the net, adding any new products you've got, and updating
the info entries.
FWIW a few useful freeware utils on the list would much increase the
click rate. Clicking these entries would take the user to the Comodo
freeware page, which has side ads of your products. There are plenty of
best of breed freewares that are free to distrib for free.
The key points to this more menu system are:
1. There is no unauthorised conection to the net at any time, which is
something that really does worry end users that dont know you from
Adam. If you want to be recommended and used far and wide it is
necessary to maintain full user trust at every turn. This is something
very easily lost. If I install an app that doesnt need to connect to
the net and it tries to, 9/10 times it gets removed there and then.
Unauthorised connection is a clear security risk, given that I cant
just take the vendors' word these days, and its a waste of computer
performance I paid good money for, and dont wish to then throw away on
loads of junk processes I dont want running.
2. Users will typically click through this toolbar to see what does
what, so they will generally see the list and what youve written for
each entry.
3. Note they did this out of their own curiosity, at no time did you
try to push them or take advantage of them not realising what CLP was
when they mistakenly said yes to installing it. Thus goodwill is fully
maintained. I know you might not see it that way, but end users do.
4. The user can update info totally effortlessly if they have the
remotest interest. And the updating will not worry them at all.
5. If they dont, despite seeing what you sell, theyre probably not
prime customer potential. And theyve still seen your entire list of
offerings anyway. And youve maintained 100% goodwill with them, leading
to more firewall recommendations and more users aware of the other
products.
5. Even if they dont have the remotest interest, the info is still
updated each time they change computer, maybe every 18 months, or
reinstall, change OSes, etc.
5. The end user does not see this system as intrusive, spam, pestware,
insecure or untrustworthy. To be the no 1 recommended firewall you must
behave the best or as good as the best in each and every area.
Appreciate that firewall performance is not the prime issue for the end
user. That may sound odd, but understanding this is one of Microsoft's
good points. What does the user want? Well, as a user, I want the
following first:
1. it wont mess up my system
2. it wont annoy me with spam, gobbling cpu time, RAM, popups, etc
3. it wont connect unauthorised to the net, wont serve, wont dl god
only knows what
4. it wont be a pain to get or install, eg require giving an email
addie to who knows who who will presumabnly then spam me or pass it on
to spammers (why else would they want it?)
And _only_ when all these are satisfied am i looking for the best of
the remaining candidates. Whether its leek proof or zucchini proof very
much takes 2nd place for the end user. I know for example ZA isnt all
it could be, I have one app that walks right past it and it doesnt even
notice, but first it meets all the above, and 2ndly I read some good
reviews of it, IOW its well known and reviewers like it based on
technical abilities. And 3rd its user friendly, unlike some fws. And
ease of use also comes before performance, most users for example wont
understand talk of parent and child processes, hence the other
suggestion of 3 column explanations.
Ah boy, too late. G nite!
NT