X
Xenon
Sony Computer Entertainment Inc. and NVIDIA Announce Joint GPU Development
for SCEI's Next-Generation Computer Entertainment System
Tuesday December 7, 3:11 am ET
TOKYO and SANTA CLARA, Calif., Dec. 7 /PRNewswire-FirstCall/ -- Sony
Computer Entertainment Inc. (SCEI) and NVIDIA Corporation (Nasdaq: NVDA -
News) today announced that the companies have been collaborating on bringing
advanced graphics technology and computer entertainment technology to SCEI's
highly anticipated next-generation computer entertainment system. Both
companies are jointly developing a custom graphics processing unit (GPU)
incorporating NVIDIA's next-generation GeForce(TM) and SCEI's system
solutions for next-generation computer entertainment systems featuring the
Cell* processor.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO
http://www.newscom.com/cgi-bin/prnh/20041207/SFTU096 )
This collaboration is made under a broad, multi-year, royalty-bearing
agreement. The powerful custom GPU will be the graphics and image processing
foundation for a broad range of applications from computer entertainment to
broadband applications. The agreement will encompass future Sony digital
consumer electronics products.
"In the future, the experience of computer entertainment systems and
broadband-ready PCs will be fused together to generate and transfer
multi-streams of rich content simultaneously. In this sense, we have found
the best way to integrate the state-of-the-art technologies from NVIDIA and
SCEI," said Ken Kutaragi, executive deputy president and COO, Sony
Corporation, and president and Group CEO, Sony Computer Entertainment Inc.
"Our collaboration includes not only the chip development but also a variety
of graphics development tools and middleware, essential for efficient
content creation."
"We are thrilled to partner with Sony Computer Entertainment to build what
will certainly be one of the most important computer entertainment and
digital media platforms of the twenty-first century," added Jen-Hsun Huang,
president and CEO, NVIDIA. "Over the past two years NVIDIA has worked
closely with Sony Computer Entertainment on their next-generation computer
entertainment system. In parallel, we have been designing our
next-generation GeForce GPU. The combination of the revolutionary Cell
processor and NVIDIA's graphics technologies will enable the creation of
breathtaking imagery that will surprise and captivate consumers."
The custom GPU will be manufactured at Sony Group's Nagasaki Fab2 as well as
OTSS (joint fabrication facility of Toshiba and Sony).
Note:
"Cell" is the code-name for an advanced microprocessor under development by
IBM, Toshiba and Sony Group.
About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression
of consumer-based computer entertainment, Sony Computer Entertainment Inc.
(SCEI) manufacturers, distributes and markets the PlayStation® game console
and PlayStation®2 computer entertainment system. PlayStation has
revolutionized home entertainment by introducing advanced 3D graphic
processing, and PlayStation 2 further enhances the PlayStation legacy as the
core of home networked entertainment. SCEI, along with its subsidiary
divisions Sony Computer Entertainment America Inc., Sony Computer
Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc.
develops, publishes, markets and distributes software, and manages the third
party licensing programs for these two platforms in the respective markets
worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc.
is an independent business unit of the Sony Group.
About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media
processors. The Company's products enhance the end-user experience on
consumer and professional computing devices. NVIDIA graphics processing
units (GPUs), media and communications processors (MCPs), and wireless media
processors (WMPs) have broad market reach and are incorporated into a
variety of platforms, including consumer and enterprise PCs, notebooks,
workstations, PDAs, mobile phones, and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than 2,000 people
worldwide. For more information, visit the Company's Web site at
www.nvidia.com.
Certain statements in this press release including, but not limited to,
statements as to the development of the custom GPU, the benefits of the
collaboration, the benefits, uses, and capabilities of the custom GPU and
computer entertainment systems featuring the Cell processor, the fusion of
computer entertainment systems and broadband systems, the agreement between
the parties, and the manufacture of the custom GPU are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to whether SCEI and NVIDIA
continue the collaboration, whether SCEI continues to use the NVIDIA custom
GPU as the foundation for a broad range of its applications, market
acceptance of SCEI's next-generation computer entertainment system,, market
acceptance of new products and technology, delays in ramping new products
into production, manufacturing delays and defects, incompatibility of
technologies, reliance on third-party manufacturers, general industry trends
including cyclical trends in the semiconductor market, delays in integration
of our products, the impact of competitive products and pricing
alternatives, and other risks detailed from time to time in the NVIDIA
reports filed with the Securities and Exchange Commission including its Form
10-Q for the quarter ended October 24, 2004. These forward-looking
statements speak only as of the date hereof. NVIDIA disclaims any obligation
to update these forward-looking statements.
NOTE: All company and/or product names may be trade names, trademarks and/or
registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
http://www.gamesindustry.biz/content_page.php?aid=5839
NVIDIA partners with Sony on PlayStation 3 graphics hardware
Tom Bramwell 11:08 07/12/2004
NVIDIA is collaborating with Sony on PlayStation 3 and other Cell-based
hardware
Graphics card manufacturer NVIDIA has revealed that it is collaborating with
Sony on the graphics hardware for PlayStation 3, described as "SCEI's highly
anticipated next-generation computer entertainment system" in press
literature.
The companies have been jointly developing a custom graphics processing unit
(GPU) incorporating next-generation GeForce technology - the graphics
hardware behind NVIDIA's PC products - for the past two years, which will be
used alongside SCEI's own system solutions for next-generation platforms
featuring the Cell processor.
The move signals a shifting of allegiances for NVIDIA, who developed the
graphics hardware at the heart of the original Microsoft Xbox, only for the
Redmond-based platform holder to turn around and partner with fierce rivals
ATI for "future Xbox products" last August.
The deal between NVIDIA and SCEI is described as a "broad, multi-year,
royalty-bearing agreement," which will "encompass future Sony digital
consumer electronics products," and also includes "a variety of graphics
development tools and middleware" according to Sony boss Ken Kutaragi.
Given the vast differences in installed bases between the Xbox and the
market-leading PlayStation 2, the deal is likely to be seen as a lucrative
move for NVIDIA, who had been rather cast aside in last year's Xbox 2
wrangling.
As for the graphics hardware itself, the custom GPU will be a "graphics and
image processing foundation for a broad range of applications from computer
entertainment to broadband applications."
According to NVIDIA, the chip will be manufactured at Sony's Nagasaki Fab2,
as well as OTSS, the fabrication facility Sony shares with Toshiba.
"In the future, the experience of computer entertainment systems and
broadband-ready PCs will be fused together to generate and transfer
multi-streams of rich content simultaneously. In this sense, we have found
the best way to integrate the state-of-the-art technologies from NVIDIA and
SCEI," said Ken Kutaragi, executive deputy president and COO, Sony
Corporation and president and Group CEO, Sony Computer Entertainment Inc.
"Our collaboration includes not only the chip development but also a variety
of graphics development tools and middleware, essential for efficient
content creation."
Microsoft is expected to announce Xbox 2 (codenamed Xenon) in January and
the latest speculation suggests that it will be on store shelves by the end
of 2005, while Sony's PlayStation successor isn't expected any time before
mid-2006.
for SCEI's Next-Generation Computer Entertainment System
Tuesday December 7, 3:11 am ET
TOKYO and SANTA CLARA, Calif., Dec. 7 /PRNewswire-FirstCall/ -- Sony
Computer Entertainment Inc. (SCEI) and NVIDIA Corporation (Nasdaq: NVDA -
News) today announced that the companies have been collaborating on bringing
advanced graphics technology and computer entertainment technology to SCEI's
highly anticipated next-generation computer entertainment system. Both
companies are jointly developing a custom graphics processing unit (GPU)
incorporating NVIDIA's next-generation GeForce(TM) and SCEI's system
solutions for next-generation computer entertainment systems featuring the
Cell* processor.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO
http://www.newscom.com/cgi-bin/prnh/20041207/SFTU096 )
This collaboration is made under a broad, multi-year, royalty-bearing
agreement. The powerful custom GPU will be the graphics and image processing
foundation for a broad range of applications from computer entertainment to
broadband applications. The agreement will encompass future Sony digital
consumer electronics products.
"In the future, the experience of computer entertainment systems and
broadband-ready PCs will be fused together to generate and transfer
multi-streams of rich content simultaneously. In this sense, we have found
the best way to integrate the state-of-the-art technologies from NVIDIA and
SCEI," said Ken Kutaragi, executive deputy president and COO, Sony
Corporation, and president and Group CEO, Sony Computer Entertainment Inc.
"Our collaboration includes not only the chip development but also a variety
of graphics development tools and middleware, essential for efficient
content creation."
"We are thrilled to partner with Sony Computer Entertainment to build what
will certainly be one of the most important computer entertainment and
digital media platforms of the twenty-first century," added Jen-Hsun Huang,
president and CEO, NVIDIA. "Over the past two years NVIDIA has worked
closely with Sony Computer Entertainment on their next-generation computer
entertainment system. In parallel, we have been designing our
next-generation GeForce GPU. The combination of the revolutionary Cell
processor and NVIDIA's graphics technologies will enable the creation of
breathtaking imagery that will surprise and captivate consumers."
The custom GPU will be manufactured at Sony Group's Nagasaki Fab2 as well as
OTSS (joint fabrication facility of Toshiba and Sony).
Note:
"Cell" is the code-name for an advanced microprocessor under development by
IBM, Toshiba and Sony Group.
About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression
of consumer-based computer entertainment, Sony Computer Entertainment Inc.
(SCEI) manufacturers, distributes and markets the PlayStation® game console
and PlayStation®2 computer entertainment system. PlayStation has
revolutionized home entertainment by introducing advanced 3D graphic
processing, and PlayStation 2 further enhances the PlayStation legacy as the
core of home networked entertainment. SCEI, along with its subsidiary
divisions Sony Computer Entertainment America Inc., Sony Computer
Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc.
develops, publishes, markets and distributes software, and manages the third
party licensing programs for these two platforms in the respective markets
worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc.
is an independent business unit of the Sony Group.
About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media
processors. The Company's products enhance the end-user experience on
consumer and professional computing devices. NVIDIA graphics processing
units (GPUs), media and communications processors (MCPs), and wireless media
processors (WMPs) have broad market reach and are incorporated into a
variety of platforms, including consumer and enterprise PCs, notebooks,
workstations, PDAs, mobile phones, and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than 2,000 people
worldwide. For more information, visit the Company's Web site at
www.nvidia.com.
Certain statements in this press release including, but not limited to,
statements as to the development of the custom GPU, the benefits of the
collaboration, the benefits, uses, and capabilities of the custom GPU and
computer entertainment systems featuring the Cell processor, the fusion of
computer entertainment systems and broadband systems, the agreement between
the parties, and the manufacture of the custom GPU are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to whether SCEI and NVIDIA
continue the collaboration, whether SCEI continues to use the NVIDIA custom
GPU as the foundation for a broad range of its applications, market
acceptance of SCEI's next-generation computer entertainment system,, market
acceptance of new products and technology, delays in ramping new products
into production, manufacturing delays and defects, incompatibility of
technologies, reliance on third-party manufacturers, general industry trends
including cyclical trends in the semiconductor market, delays in integration
of our products, the impact of competitive products and pricing
alternatives, and other risks detailed from time to time in the NVIDIA
reports filed with the Securities and Exchange Commission including its Form
10-Q for the quarter ended October 24, 2004. These forward-looking
statements speak only as of the date hereof. NVIDIA disclaims any obligation
to update these forward-looking statements.
NOTE: All company and/or product names may be trade names, trademarks and/or
registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
http://www.gamesindustry.biz/content_page.php?aid=5839
NVIDIA partners with Sony on PlayStation 3 graphics hardware
Tom Bramwell 11:08 07/12/2004
NVIDIA is collaborating with Sony on PlayStation 3 and other Cell-based
hardware
Graphics card manufacturer NVIDIA has revealed that it is collaborating with
Sony on the graphics hardware for PlayStation 3, described as "SCEI's highly
anticipated next-generation computer entertainment system" in press
literature.
The companies have been jointly developing a custom graphics processing unit
(GPU) incorporating next-generation GeForce technology - the graphics
hardware behind NVIDIA's PC products - for the past two years, which will be
used alongside SCEI's own system solutions for next-generation platforms
featuring the Cell processor.
The move signals a shifting of allegiances for NVIDIA, who developed the
graphics hardware at the heart of the original Microsoft Xbox, only for the
Redmond-based platform holder to turn around and partner with fierce rivals
ATI for "future Xbox products" last August.
The deal between NVIDIA and SCEI is described as a "broad, multi-year,
royalty-bearing agreement," which will "encompass future Sony digital
consumer electronics products," and also includes "a variety of graphics
development tools and middleware" according to Sony boss Ken Kutaragi.
Given the vast differences in installed bases between the Xbox and the
market-leading PlayStation 2, the deal is likely to be seen as a lucrative
move for NVIDIA, who had been rather cast aside in last year's Xbox 2
wrangling.
As for the graphics hardware itself, the custom GPU will be a "graphics and
image processing foundation for a broad range of applications from computer
entertainment to broadband applications."
According to NVIDIA, the chip will be manufactured at Sony's Nagasaki Fab2,
as well as OTSS, the fabrication facility Sony shares with Toshiba.
"In the future, the experience of computer entertainment systems and
broadband-ready PCs will be fused together to generate and transfer
multi-streams of rich content simultaneously. In this sense, we have found
the best way to integrate the state-of-the-art technologies from NVIDIA and
SCEI," said Ken Kutaragi, executive deputy president and COO, Sony
Corporation and president and Group CEO, Sony Computer Entertainment Inc.
"Our collaboration includes not only the chip development but also a variety
of graphics development tools and middleware, essential for efficient
content creation."
Microsoft is expected to announce Xbox 2 (codenamed Xenon) in January and
the latest speculation suggests that it will be on store shelves by the end
of 2005, while Sony's PlayStation successor isn't expected any time before
mid-2006.