Microsoft issued a press release related to this subject late yesterday.
You can find it at:
http://www.microsoft.com/presspass/press/2007/jan07/01-17ConsumerOptionsPR.mspx
With regard to the "Family Discount Reward" MS says:
"To make it easier for households with multiple PCs to make the move to
Windows Vista, Microsoft is launching a limited-time offer for customers who
buy retail copies of Windows Vista Ultimate. From Jan. 30 through June 30,
the Windows Vista Family Discount will allow North American customers to
license two additional copies of Windows Vista Home Premium for use on other
PCs in the home at the reduced price of $49.99 each. Before completing the
order online, customers will need to enter one valid full or upgrade Windows
Vista Ultimate key from their retail boxed product. After eligibility is
verified online, the customer can purchase licenses to install Windows Vista
Home Premium on one or two additional Windows-based computers. The Windows
Vista Family Discount is available only in the U.S. and Canada. More
information is available at
http://www.windowsvista.com/FamilyOffer ."
Unfortunately, the link to
http://www.windowsvista.com/FamilyOffer doesn't
work. But, the language:
"Before completing the order online, customers will need to enter one valid
full or upgrade Windows Vista Ultimate key from their retail boxed product."
mentions qualifying for the Family Discount with an "UPGRADE" key. So, buy
Ultimate Upgrade for $259 or whatever and you end up with 3 licenses (2 for
Home Premium) for $359. That's better than the initial report which
suggested you had to buy a full retail version to qualify.
At least one other nugget in the press release: In the new program to buy
Windows Vista as a download from Windows Marketplace, it specifically
mentions only buying UPGRADE versions through this program but then,
thankfully, makes it clear that the 64-bit version is available. See the
section entitled "Windows Marketplace Adds Windows Vista to Its Virtual
Shelves." Given the confusion over what's in the upgrade boxes, at least
now those wanting to UPGRADE to the 64-bit version have a place to look.
I'm going to bite my tongue on any opinions for now and just stop here as a
public service. :-}