New Intel logos

[YKhan]

X-bit labs - Hardware news - Intel to Change Logotypes, Demote "Intel
Inside".
http://www.xbitlabs.com/news/other/display/20051116153212.html

 

[EdG]

X-bit labs - Hardware news - Intel to Change Logotypes, Demote "Intel
Inside".
http://www.xbitlabs.com/news/other/display/20051116153212.html

New? Looks like the same old crap, just less ink. ;p

 

[nobody]

New? Looks like the same old crap, just less ink. ;p

But surely this exercise in fine arts cost a good chunk of change.
They could've spent the money on something more practical like
lowering heat output. Just one more proof of INTC's screwed up
priorities, like putting marketing above engineering ;-)
NNN

 

[Tony Hill]

But surely this exercise in fine arts cost a good chunk of change.
They could've spent the money on something more practical like
lowering heat output. Just one more proof of INTC's screwed up
priorities, like putting marketing above engineering ;-)

While most of us in the newsgroup might not like it much, chances are
that the few tens of thousands of dollars (maybe even hundreds of
thousands) that were spent on these new logos will probably result in
MUCH more increase in sales than a many millions of dollars being
spent in reducing heat output by 10%. Like it or not, advertising
sells.

 

[EdG]

While most of us in the newsgroup might not like it much, chances are
that the few tens of thousands of dollars (maybe even hundreds of
thousands) that were spent on these new logos will probably result in
MUCH more increase in sales than a many millions of dollars being
spent in reducing heat output by 10%. Like it or not, advertising
sells.

and Intel is very good at marketing or at least I hope so otherwise they
really are guilty of anti-trust. ;p
Ed

 

[The little lost angel]

But surely this exercise in fine arts cost a good chunk of change.
They could've spent the money on something more practical like
lowering heat output. Just one more proof of INTC's screwed up
priorities, like putting marketing above engineering ;-)

Or perhaps, it's case of marketing trying to get around what
engineering can't?

--
L.Angel: I'm looking for web design work.
If you need basic to med complexity webpages at affordable rates, email me
Standard HTML, SHTML, MySQL + PHP or ASP, Javascript.
If you really want, FrontPage & DreamWeaver too.
But keep in mind you pay extra bandwidth for their bloated code

 

[nobody]

While most of us in the newsgroup might not like it much, chances are
that the few tens of thousands of dollars (maybe even hundreds of
thousands) that were spent on these new logos will probably result in
MUCH more increase in sales than a many millions of dollars being
spent in reducing heat output by 10%. Like it or not, advertising
sells.

If you look at the impact the new logos are supposed to cause (that is
try to look at it from the corner office perspective ;P ), it would be
nothing short of profound. Therefore, many execs with 7+ digit
salaries, not counting the bonus, spent their time commissioning,
considering, discussing, and approving new designs. Since INTC is a
global operation, it would not be a stretch to suggest that some
participants were whisked into the meetings by private/chartered jets.
It is also quite a possibility that some top-notch consultants were
involved. I am not even counting the small fry (graphics designers,
assistants, secretaries, etc.) that spent their time and effort on
meeting preparations, communication facilitation (the higher the execs
climb, the less likely they read their own email themselves), and so
on. Don't forget that such high level meetings are usually served by
very fine catering (I know this because, like other rank and file
employees, I sometimes got to participate in finishing the leftovers
from such events). In other words, the price tag dor these logos
could easily be millions, if we account for all the administrative
expences. $1m pays for roughly 5 very good engineering consultants
for a year at the rate of $100/hr 1099.

NNN

 

[Gnu.Raiz]

If you look at the impact the new logos are supposed to cause (that is
try to look at it from the corner office perspective ;P ), it would be
nothing short of profound. Therefore, many execs with 7+ digit
salaries, not counting the bonus, spent their time commissioning,
considering, discussing, and approving new designs. Since INTC is a
global operation, it would not be a stretch to suggest that some
participants were whisked into the meetings by private/chartered jets.
It is also quite a possibility that some top-notch consultants were
involved. I am not even counting the small fry (graphics designers,
assistants, secretaries, etc.) that spent their time and effort on
meeting preparations, communication facilitation (the higher the execs
climb, the less likely they read their own email themselves), and so
on. Don't forget that such high level meetings are usually served by
very fine catering (I know this because, like other rank and file
employees, I sometimes got to participate in finishing the leftovers
from such events). In other words, the price tag dor these logos
could easily be millions, if we account for all the administrative
expences. $1m pays for roughly 5 very good engineering consultants
for a year at the rate of $100/hr 1099.

NNN

This is like another thread that is being discussed in one of the
Debian user mail lists. On of the posters mentioned that in his
experience that in major big compainies, have no appreciation for the
engineers, or the little folk.

All one has to do is look to HP as an example, they cut and cut, and
now the business is in a really bad situation. After all do you really
think that mangement will cut their jobs? I also read somewhere that if
someone outsources the top 10% of management, they could support like
30% of the lower workers.

All I can say is that management needs more training, if I were an
engineer with a phd, I would demand that every sale's person or
mangement call me Dr. It's kind of funny that a lot of management has
less education then the average dedicated technology worker.

I would also demand tolerance classes, I would put mangement through
all those classes, and maybe even have them see just what all those
engineer's do, I bet it would be an under statement that a lot of time
they use, are for making reports for mangement that have no clue as to
the products they sell. Then I would commission a independant agency,
to do a detailed study of the company structure and see what could be
done to save money. Then do what the agency says, I bet it will be a
good start to a better company.

Of course if any mangement person is going to loose their job, they
will fight the report, and do anything to save their butts. All I can
say is keep up the good work Intel, the more you spend on lavish
meetings, and other mangement needs, a leaner more competive company
will do more with less. I do think that the game is up, I don't see how
marketing regardless of how good they are, will be able to stop all the
glowing reports, and business trends of the consumer. Just look at the
RackSpace reports, and Sun's reports, their seems to be a good report
talking about AMD chips all the time now. Seems that AMD is getting the
word of mouth, and building their market share as well.

Gnu_Raiz

 

[nobody]

On 18 Nov 2005 13:03:01 -0800, (e-mail address removed) wrote:

....snip...

This is like another thread that is being discussed in one of the
Debian user mail lists. On of the posters mentioned that in his
experience that in major big compainies, have no appreciation for the
engineers, or the little folk.

All one has to do is look to HP as an example, they cut and cut, and
now the business is in a really bad situation. After all do you really
think that mangement will cut their jobs? I also read somewhere that if
someone outsources the top 10% of management, they could support like
30% of the lower workers.

All I can say is that management needs more training, if I were an
engineer with a phd, I would demand that every sale's person or
mangement call me Dr. It's kind of funny that a lot of management has
less education then the average dedicated technology worker.

I would also demand tolerance classes, I would put mangement through

Unfortunately you are not in the position to implement your
intentions, and probably will never be. Judging by your posts around
here, you have excessive technical skills (or should I say simply -
brain?) that would prevent you from fitting in with managerial types.

NNN

 

[Gnu.Raiz]

That might be true since I have no desire to work for Intel, but it was
my observation of companies like Intel and HP others, that seem to
follow a pattern that is not very helpful to keeping their technical
base happy.

As far as having a simple brain, or being simple minded and having
technical skill. This seems to be a contradiction, it suggests that a
person is not smart enough to be in management, or is feeble minded. Or
not smart enough to handle complex social interactions, or is only book
smart.

Or one could read this and say since a person lacks the patience to put
up with management and their BS, or kiss there butts, then surely he
must be of an inferior mind. (insert religious doctrine about learned,
simple minded here)

I guess it's my military paranoia, and training that has made me weary
of management types. I guess I like people to lead from the front I
become very critical of people who say do what I say and not as I do.

But that's just me, call me old fashioned or out of date, it's no sweat
off my back.

Gnu_Raiz

 

[nobody]

That might be true since I have no desire to work for Intel, but it was
my observation of companies like Intel and HP others, that seem to
follow a pattern that is not very helpful to keeping their technical
base happy.

As far as having a simple brain, or being simple minded and having
technical skill. This seems to be a contradiction, it suggests that a
person is not smart enough to be in management, or is feeble minded. Or
not smart enough to handle complex social interactions, or is only book
smart.

Or one could read this and say since a person lacks the patience to put
up with management and their BS, or kiss there butts, then surely he
must be of an inferior mind. (insert religious doctrine about learned,
simple minded here)

I guess it's my military paranoia, and training that has made me weary
of management types. I guess I like people to lead from the front I
become very critical of people who say do what I say and not as I do.

But that's just me, call me old fashioned or out of date, it's no sweat
off my back.

Gnu_Raiz

The brains of execs are very special and very expensive. You need to
slaughter many execs to harvest just 1 oz of brain from them.
;P

NNN

 

[Yousuf Khan]

Or perhaps, it's case of marketing trying to get around what
engineering can't?

So what you're saying is that these new logos are specifically
engineered to stick two of Intel's cores together in a dual-core?

Yousuf Khan

 

[George Macdonald]

The brains of execs are very special and very expensive. You need to
slaughter many execs to harvest just 1 oz of brain from them.
;P

It's because they're decended from the lizard colonists... ya know like the
royals, just a more gene-diluted version. Explains their reptile-like
behavior.

 

[Keith]

$1m pays for roughly 5 very good engineering consultants
for a year at the rate of $100/hr 1099.

$1M doesn't come close to five real employees, much less high-
priced hired guns.

 

[nobody]

$1M doesn't come close to five real employees, much less high-
priced hired guns.

52 weeks a year, 40 hr/week, $100/hr
52*40*100=208000
208,000*5=1,040,000

So I am 4% off - big deal. And if the guys take 2 weeks off each, I
am right on the money. ;-) Please note, I mentioned 1099, that means
the guy pays all his taxes himself.

And a guy that commands $100/hr must be quite good.

NNN

 

[Keith]

52 weeks a year, 40 hr/week, $100/hr
52*40*100=208000
208,000*5=1,040,000

So I am 4% off - big deal.

I can do the arithmetic. My point is that $100/hr is small beans
for "very good engineering consultants". It's about what it costs
to _employ_ a decent engineer, 40x52.

And if the guys take 2 weeks off each, I
am right on the money. ;-) Please note, I mentioned 1099, that means
the guy pays all his taxes himself.

And a guy that commands $100/hr must be quite good.

No, that's the going rate for an _employee_, not a "very good
engineering consultant" (though we hired one to give me a hand for
roughly $120/hr, four years ago). It costs my employer roughly
that to keep the lights on in my office. Last I knew, about ten
years ago, our fully-burdoned labor rate was somewhat north of
$200K/yr. People ain't cheap!

 

[The little lost angel]

So what you're saying is that these new logos are specifically
engineered to stick two of Intel's cores together in a dual-core?

Nope, what I meant was perhaps their engineers can't do anything more
with what they have now so marketing's going to get around that by
gimmickry e.g. "New, Latest, Most Improved with spanking new Logo
better than the competition!"

 

[chrisv]

I can do the arithmetic. My point is that $100/hr is small beans
for "very good engineering consultants". It's about what it costs
to _employ_ a decent engineer, 40x52.

Hmm... The total cost is almost TRIPLE the wage? According to the
market reports I've read, most engineers make well under $100k, with
the average around $75k, or about $36/hour.

No, that's the going rate for an _employee_, not a "very good
engineering consultant" (though we hired one to give me a hand for
roughly $120/hr, four years ago). It costs my employer roughly
that to keep the lights on in my office. Last I knew, about ten
years ago, our fully-burdoned labor rate was somewhat north of
$200K/yr. People ain't cheap!

That must be quite the expensive area you live in, then...

 

[Del Cecchi]

Keith wrote:




Hmm... The total cost is almost TRIPLE the wage? According to the
market reports I've read, most engineers make well under $100k, with
the average around $75k, or about $36/hour.




That must be quite the expensive area you live in, then...

He gets a new AIX box every few years......

 

[Keith]

You need a better agent. ;-)

NW VT is expensive, to be sure (it's trust-fund heaven), but not
nearly as bad as Boston (Rt.128) or SillyValley. The CoL doesn't
figure into the salary in any case. Labor and taxes are a major
part of the cost but infrastructure is a big piece. Servers (and
PHBs are quite expensive too.

He gets a new AIX box every few years......

....and a new laptop forced on me. I don't much need a new AIX box
though. I generally log into another server anyway. I would like
a couple of large LCD screens, if Santa is listening. The P260s
take a lot space.