Measuring Marketing

[Guy Lapierre]

I do a lot of direct mail. I am looking for a way to track and report what
accounts have been sent what marketing material in the past and who has
responded to what material. Is anyone accomplishing this in BCM?

 

[Luther]

Doesn't the ListBuilder feature track this information from their web
site?

 

[Guy Lapierre]

It may but I'm looking to do something in-house. I already have leads list
and I have no need to subscribe to listbuilder. Unless I am misunderstand
that service.

 

[Luther]

There is a service called Microsoft Leads that sells leads lists.

ListBuilder is a mailing list manager.
http://www.microsoft.com/smallbusiness/products/online/lb/detail.mspx

It automatically handles sending out mailings, unsubscription requests,
and provides reports about how many users saw the email, responded
to it, clicked on its links, and so on.

 

[Guy Lapierre]

Yes and that data is provided by infoUSA which I have been using for a
number of years now. This is for a direct mail and not email so listbuilder
is of no use to me. Thank you anyway.

 

[Luther]

InfoUSA and two different services.

ListBuilder is an email manager. I've had an account for years.

 

[Luther]

Meant to say:

InfoUSA and ListBuilder are two different services.

InfoUSA sells data.

ListBuilder manages large mailing lists.