Perhaps he just wants to Manage to create a Word Document that will improve
his position in the business world - or at least in his little niche of it.
jmslade: as I'm certain you're aware, business visibility is the key. And
that means advertising. You can have the best widget that has ever been made
and unless people know you have it and where you are, then your widgets will
remain on your shelves. Advertising campaigns are a special area - you're
probably going to have to hire a little help. Might also consider local
radio advertising.
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