"The roundup today has highlighted that you don’t need to spend £800 on a video card to get excellent gaming performance with high image quality settings at 1080p resolution. The current generation of budget to mid range video cards are capable of powering many Direct X 11 titles with the eye candy cranked, while maintaining a smooth frame rate on a 24 inch monitor.
When scoring these cards today it is important to factor in the cost, in relation to the performance. While the rich enthusiast user will be more willing to spend quite a bit extra for a minimal gain over a competitor card, the budget audience are entirely focused on getting the best bang for buck performance ratio.
This is why AMD and Nvidia keep dropping prices and releasing new video card updates every couple of months. Being competitive today requires constant adjustment to ensure partners sell as many cards as possible. In the sub £200 market specifically price is extremely important."
