Consumers' drivers for Multichannel shopping behavior

[Guest]

I am writing master thesis about consumers' multi channel shopping behavior.
Could you introduce me some resources (database, databank) that enable me to
access secondary data about consumers' behavior?
If I use online survey, how do I collect and compile these data?
Thank you for your help.

 

[John Vinson]

I am writing master thesis about consumers' multi channel shopping behavior.
Could you introduce me some resources (database, databank) that enable me to
access secondary data about consumers' behavior?
If I use online survey, how do I collect and compile these data?
Thank you for your help.

I suppose it's possible that one could use Microsoft Access (the
subject of this newsgroup) as one of several tools in the development
of this project, but I'm not aware that anyone has done so. You're
talking about a rather major project - not something you can use off
the shelf!

One good example of a Survey database which could be adapted is Duane
Hookum's "At Your Survey" sample database:

http://www.rogersaccesslibrary.com/Otherdownload.asp?SampleName='At Your Survey 2000'

John W. Vinson[MVP]

 

[PC Datasheet]

Check out Microsoft Frontpage 2002. It has a survey wizard for creating
surveys online.


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