Apple to halve iPhone X production in first quarter of 2018


Becky

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Apple is reportedly halving their iPhone X production targets from 40 million to 20 million units during the first quarter of 2018. The move seems to be as a result of demand for the new smartphone being lower than expected. Nikkei reports:

The U.S. tech giant notified suppliers that it had decided to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S. and China.

The iPhone X, Apple's first smartphone equipped with an organic light-emitting diode display, has failed to catch on globally -- something many put down to a price tag starting at $999.

Looking forward, the lackluster sales could result in a delay to the company's plans to introduce OLED screens in other models.

Read more here: Nikkei
 
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