Apple launches red iPhone 7 and 7 Plus, and new iPad

[Becky]

Apple's latest models of smartphones will now be available in red, the company has revealed. The move reflects the company's ongoing partnership with Aids charity, Red:

The red iPhone celebrates Apple's 10-year partnership with Red, an organisation that aims to combat Aids.

A video app for iOS, called Clips, has also been revealed and will be released with iOS 10.3, which is expected to launch soon.

One tech analyst suggested Apple was increasingly trying to associate its products with ethical ideals.

All of the money raised by Red - a venture originally founded by U2 musician Bono and activist Bobby Shriver - goes to Global Fund HIV/Aids grants.

Apple also launched a new iPad, but with little fanfare or ceremony. This quiet unveiling likely reflects the tablet's declining sales - a pattern experienced by most tablet manufacturers, not just Apple.

Read more at BBC News

 

[Dean777]

Apple's latest models of smartphones will now be available in red, the company has revealed. The move reflects the company's ongoing partnership with Aids charity, Red:



Apple also launched a new iPad, but with little fanfare or ceremony. This quiet unveiling likely reflects the tablet's declining sales - a pattern experienced by most tablet manufacturers, not just Apple.

Read more at BBC News

Nice Becky, a red iPhone would look wild.

 

[EvanDavis]

I asked a friend who is a full blown iSheep, the sort that camps outside an Apple store for a new device why Apple has made the new phone red. He had no idea.

 

[Becky]

For each purchase of a 'red' product (including cases etc) Apple makes a contribution to the charity, but it doesn't say how much. I wonder how much it is percentage-wise...