"AMD Radeon" Soon?

[First of One]

http://www.megagames.com/news/html/hardware/atibrandgoneamdgraphicssoon.shtml

Wonder how long they'll continue to push the "platform computing" crap
before they realize IGP chipsets aren't profitable.

 

[Benjamin Gawert]

* First of One:

Wonder how long they'll continue to push the "platform computing" crap
before they realize IGP chipsets aren't profitable.

Well, since the biggest vendor of gfx hardware is intel and not ATI or
Nvidia as one might guess there probably is a reason why AMD wants to
get a foot into the "platform computing" door...

Benjamin

 

[First of One]

Intel is the largest gfx vendor by volume. However, the margins on IGP
chipsets are rather pathetic, while discrete cards carry relatively high
margins (about 31% on average, better than CPUs, better than motherboards).

Intel does it because it has plenty of "low"-tech fab capacity that would
otherwise stand idle. AMD hasn't produced any chipsets in the last few years
due to capacity constraints, not a lack of expertise (remember the AMD760?).
Acquiring ATi doesn't change this.

 

[Benjamin Gawert]

* First of One:

Intel is the largest gfx vendor by volume.
Exactly.

However, the margins on IGP chipsets are rather pathetic, while
discrete cards carry relatively high margins (about 31% on average,
better than CPUs, better than motherboards).

Right, but the R&D costs on GPUs are also much higher than on the
integrated gfx cores...

Intel does it because it has plenty of "low"-tech fab capacity that
would otherwise stand idle.

Nope. Intel does it simply because it's what the biggest and market
(corporate users) wants, and it always has been a very big advantage of
intel to be able to provide not only CPUs but also chipsets and gfx from
a single source. That's what AMD lacks...

AMD hasn't produced any chipsets in the
last few years due to capacity constraints, not a lack of expertise
(remember the AMD760?). Acquiring ATi doesn't change this.

It is. AMD is mainly interested in the chipsets from ATI, and also in
the IGP gfx. Simply because it allows AMD to comete with intel in the
single-source market...

Benjamin