Visits = total number of individual visitors (unique IP addresses) that visited your site
Hits = total number of items a browser has requested from your site (pages, images, etc.)
Example:
I open the your home page of your site, which has 5 images on it.
This would count as 1 visit and 6 hits (1 for the page, 5 for the images)
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Thomas A. Rowe
Microsoft MVP - FrontPage
http://www.Ecom-Data.com
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