D
Dr. Jai Maharaj
Forwarded message from (e-mail address removed)-systems.com
[ Subject: Google's Desktop Search a Disaster
[ From: (e-mail address removed)-systems.com
[ Date: 16 Oct 2004 12:39:54 -0500
Via NY Transfer News Collective * All the News that Doesn't Fit
sent by Daniel Brandt
The REgister - Oct 15, 2004
http://www.theregister.co.uk/2004/10/15/google_desktop_privacy/
Google Desktop privacy branded 'unacceptable'
By Andrew Orlowski in San Francisco
Google's Desktop represents a privacy disaster just waiting to
happen, a rival has warned. David Burns, Copernic CEO, says users
should know that the giant ad broker intends to mix public and
private queries in the future, leveraging its key moneyspinning
product: contextual advertising.
"If you lined people and said, 'Stick your hand up if you want
Google to know what pictures you have, and what MP3 files you
have,' I don't think many would." Burns had offered these
capabilities to partners before, but received some pushback.
"Major brands don't want to compromise their reputation. We've
offered this in the past to potential partners, and had a major PC
hardware company and major portals say 'No, we can't do this'",
Burns told us.
With the subpoena-happy RIAA getting support from state law
enforcement in its war on copyright infringers, Google represents a
single point of compromise for millions of file traders.
Copernic offers a native Windows search application both as a free
download and as a branded offering to partners, and has toyed with
merging the two before. But it's realized personal archives are
very different to Google's snapshot of the web - and the queries
are different too.
"I don't deny desktop and web on the same page is attractive," he
added. "But we're not going to do it."
Burns was former US chief of FAST, which created the All The Web
search site before selling it to Overture. Yahoo! now owns both.
Google Desktop Search allows users to opt out of sending the
company back detailed usage data, but it isn't possible to firewall
it completely. Much more ominously, reckons Burns, Google's product
manager Marissa Mayer said she expected the private queries to
generate more hits for google.com. Most people, she believed, would
choose to combine personal and web searches resulting in more
revenue for Google's ad business.
"As a result, we will serve more Web results pages and more ads,
and those ads have more chances of getting clicked on. So there
will be incremental Web search revenue from this product," she told
the Washington Post.
In January, Eric Schmidt said the company's goal was to create a
"Google that knows you". With the addition of personal information,
it's just taken a giant step towards that goal.
END
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End of forwarded message from (e-mail address removed)-systems.com
Jai Maharaj
http://www.mantra.com/jai
Om Shanti
Hindu Holocaust Museum
http://www.mantra.com/holocaust
Hindu life, principles, spirituality and philosophy
http://www.hindu.org
http://www.hindunet.org
The truth about Islam and Muslims
http://www.flex.com/~jai/satyamevajayate
o Not for commercial use. Solely to be fairly used for the educational
purposes of research and open discussion. The contents of this post may not
have been authored by, and do not necessarily represent the opinion of the
poster. The contents are protected by copyright law and the exemption for
fair use of copyrighted works.
o If you send private e-mail to me, it will likely not be read,
considered or answered if it does not contain your full legal name, current
e-mail and postal addresses, and live-voice telephone number.
o Posted for information and discussion. Views expressed by others are
not necessarily those of the poster.
FAIR USE NOTICE: This article may contain copyrighted material the use of
which may or may not have been specifically authorized by the copyright
owner. This material is being made available in efforts to advance the
understanding of environmental, political, human rights, economic,
democratic, scientific, social, and cultural, etc., issues. It is believed
that this constitutes a 'fair use' of any such copyrighted material as
provided for in section 107 of the US Copyright Law. In accordance with Title
17 U.S.C. Section 107, the material on this site is distributed without
profit to those who have expressed a prior interest in receiving the included
information for research, comment, discussion and educational purposes by
subscribing to USENET newsgroups or visiting web sites. For more information
go to: http://www.law.cornell.edu/uscode/17/107.shtml
If you wish to use copyrighted material from this article for purposes of
your own that go beyond 'fair use', you must obtain permission from the
copyright owner.
[ Subject: Google's Desktop Search a Disaster
[ From: (e-mail address removed)-systems.com
[ Date: 16 Oct 2004 12:39:54 -0500
Via NY Transfer News Collective * All the News that Doesn't Fit
sent by Daniel Brandt
The REgister - Oct 15, 2004
http://www.theregister.co.uk/2004/10/15/google_desktop_privacy/
Google Desktop privacy branded 'unacceptable'
By Andrew Orlowski in San Francisco
Google's Desktop represents a privacy disaster just waiting to
happen, a rival has warned. David Burns, Copernic CEO, says users
should know that the giant ad broker intends to mix public and
private queries in the future, leveraging its key moneyspinning
product: contextual advertising.
"If you lined people and said, 'Stick your hand up if you want
Google to know what pictures you have, and what MP3 files you
have,' I don't think many would." Burns had offered these
capabilities to partners before, but received some pushback.
"Major brands don't want to compromise their reputation. We've
offered this in the past to potential partners, and had a major PC
hardware company and major portals say 'No, we can't do this'",
Burns told us.
With the subpoena-happy RIAA getting support from state law
enforcement in its war on copyright infringers, Google represents a
single point of compromise for millions of file traders.
Copernic offers a native Windows search application both as a free
download and as a branded offering to partners, and has toyed with
merging the two before. But it's realized personal archives are
very different to Google's snapshot of the web - and the queries
are different too.
"I don't deny desktop and web on the same page is attractive," he
added. "But we're not going to do it."
Burns was former US chief of FAST, which created the All The Web
search site before selling it to Overture. Yahoo! now owns both.
Google Desktop Search allows users to opt out of sending the
company back detailed usage data, but it isn't possible to firewall
it completely. Much more ominously, reckons Burns, Google's product
manager Marissa Mayer said she expected the private queries to
generate more hits for google.com. Most people, she believed, would
choose to combine personal and web searches resulting in more
revenue for Google's ad business.
"As a result, we will serve more Web results pages and more ads,
and those ads have more chances of getting clicked on. So there
will be incremental Web search revenue from this product," she told
the Washington Post.
In January, Eric Schmidt said the company's goal was to create a
"Google that knows you". With the addition of personal information,
it's just taken a giant step towards that goal.
END
*
Search the NYTr Archives at:
http://olm.blythe-systems.com/pipermail/nytr/
To subscribe or unsubscribe or change your settings via the web, visit:
http://olm.blythe-systems.com/mailman/listinfo/nytr
=================================================================
NY Transfer News Collective * A Service of Blythe Systems
Since 1985 - Information for the Rest of Us
339 Lafayette St., New York, NY 10012
http://www.blythe.org e-mail: (e-mail address removed)
=================================================================
End of forwarded message from (e-mail address removed)-systems.com
Jai Maharaj
http://www.mantra.com/jai
Om Shanti
Hindu Holocaust Museum
http://www.mantra.com/holocaust
Hindu life, principles, spirituality and philosophy
http://www.hindu.org
http://www.hindunet.org
The truth about Islam and Muslims
http://www.flex.com/~jai/satyamevajayate
o Not for commercial use. Solely to be fairly used for the educational
purposes of research and open discussion. The contents of this post may not
have been authored by, and do not necessarily represent the opinion of the
poster. The contents are protected by copyright law and the exemption for
fair use of copyrighted works.
o If you send private e-mail to me, it will likely not be read,
considered or answered if it does not contain your full legal name, current
e-mail and postal addresses, and live-voice telephone number.
o Posted for information and discussion. Views expressed by others are
not necessarily those of the poster.
FAIR USE NOTICE: This article may contain copyrighted material the use of
which may or may not have been specifically authorized by the copyright
owner. This material is being made available in efforts to advance the
understanding of environmental, political, human rights, economic,
democratic, scientific, social, and cultural, etc., issues. It is believed
that this constitutes a 'fair use' of any such copyrighted material as
provided for in section 107 of the US Copyright Law. In accordance with Title
17 U.S.C. Section 107, the material on this site is distributed without
profit to those who have expressed a prior interest in receiving the included
information for research, comment, discussion and educational purposes by
subscribing to USENET newsgroups or visiting web sites. For more information
go to: http://www.law.cornell.edu/uscode/17/107.shtml
If you wish to use copyrighted material from this article for purposes of
your own that go beyond 'fair use', you must obtain permission from the
copyright owner.