Hi Betty-
If your logo uses a lot of colors or multi-tone effects (like gradients,
shadows, etc.) the best formats to save the file in are EPS (if printing to a
Postscript device) or TIFF. If the logo consists of only a few solid colors
(like a solid blue company name on a white background inside a red circle), a
GIF format may be fine and smaller in file size.
BTW- the resolution of the image (Pixels Per Inch, not dpi) needs to be set
based on the type of output device the printing will be done on. You may need
to save several different versions of the logo file if it needs to be
reproduced accurately by inkjets, lasers, commercial presses, etc. Each has
its own resolution requirements. There may also be reason for concern about
color fidelity, so RGB/CMYK color mode needs to be considered as well.
Use the Insert>Picture>From File command to place a copy of the image in
your doc, and don't be too concerned about how it looks on screen. Word only
displays a low res version of the image since your monitor is only capable of
72-96 ppi anyway. You didn't mention which version of Word, but it won't hurt
to make sure the original image file is available when printing actually
takes place. Earlier versions of Word store only the low res copy of the
image linked to the original. If the original image file is not available
when the doc prints, Word can only send the data it has stored, and you will
probably wind up with a pixelated, banded, unacceptable result.
HTH |:>)
