IBM processor event March 31 - game console related

R

R420

since IBM is going to be the provider of next-generation console CPUs
(PS3 Xbox2 GCN2) this March 31 event should be interesting.

Those of you *only* wanting to read the video game console related
stuff, skip to the middle-bottem part of this post.


http://zdnet.com.com/2100-1103-5176055.html

_______________________________________________________________________________
IBM to charge up Power at chip event

By John G. Spooner
CNET News.com
March 19, 2004, 8:43 AM PT


IBM is planning to unfold the road map for its Power processor, the
first public update in some time.
The company's chip group, responsible for IBM PowerPC and Power server
processors, has scheduled a March 31 event at the posh W Hotel in
Manhattan to discuss the chips.

IBM executives are expected to talk about a range of Power processors
and possibly IBM's chip manufacturing efforts, to help spread the word
about the family of processors.


Forthcoming chips, such as the Power 5 and the Cell processor--the
joint processor architecture development effort from IBM, Sony and
Toshiba--are likely to become topics of discussion, analysts said. New
information on some of IBM's existing PowerPC processors may be
disclosed as well.

IBM declined to comment on the details of the event.

The company makes regular announcements about its chips, such as the
Power PC 970. But competitors such as Motorola or technology rivals
such as Intel have comparatively spent more time marketing their
chips. Intel and Motorola host regular developer forums, for example,
which they use to disseminate information about their processors to
the electronics industry and the media.

IBM recently made a number of changes in its chip business, including
launching new processors, establishing a chip foundry business and
combining its Microelectronics and Server groups into a new Systems
and Technology Group. Analysts say this may be part of a strategy to
make people more aware of the Power family of chips.

"I think they're going to talk about the whole road map...filling in
the gaps between Power 5 at one end and Cell at the other," said
Richard Doherty, an analyst at The Envisioneering Group.

Gaming and more
The Power5 processor is the company's next generation of high-end
server chips, while the Cell chip is being developed in part for video
games. It also offers three main PowerPC families, including the
PowerPC 400, the PowerPC 700 and the PowerPC 900.

Chips from the three families are in a huge variety of devices,
ranging from game systems to computer servers and networking gear.

Nintendo uses a custom PowerPC processor in its Game Cube system, for
example. And Apple Computer uses the PowerPC 970 in a number of
Macintosh desktops and its Xserve server. Apple has incorporated the
latest version of the PowerPC chip, the 2GHz Power PC 970FX, into its
Xserve G5.

Indeed, "IBM has a lot to be proud of. It has a good business in the
embedded space. It has a very good business in the server market, and
it has a lot of opportunities in the Microsoft and Cell space," said
Peter Glaskowsky, editor-in-chief of the Microprocessor Report.

IBM could also discuss its work in video games.

IBM has a unique position in the game market. It has agreements to
supply processors to the world's three largest video game console
manufacturers, including Microsoft, Nintendo and Sony. Most recently,
it inked an agreement to supply PowerPC chips to Microsoft for the
next Xbox console. It has been working under its much publicized Cell
joint venture with Sony and Toshiba since early 2001.

Cell will be used for more than video game systems, however. IBM and
Sony have indicated that they intend to apply it to a much broader set
of devices, including handhelds and home networking gear.

IBM may also use the event to take a few jabs at the competition. It
may discuss its outlook on Power 4 and Power 5 chips and how they
stack up against processors such as Intel's Itanium server chip, for
example.
_______________________________________________________________________________

http://zdnet.com.com/2100-1103-5176055.html


*videogame console related quotes from above article*

quote:
"Forthcoming chips, such as the Power 5 and the Cell processor--the
joint processor architecture development effort from IBM, Sony and
Toshiba--are likely to become topics of discussion, analysts said"


quote:
"I think they're going to talk about the whole road map...filling in
the gaps between Power 5 at one end and Cell at the other," said
Richard Doherty, an analyst at The Envisioneering Group."

quote:
"while the Cell chip is being developed in part for video games."

quote:
"Nintendo uses a custom PowerPC processor in its Game Cube system, for
example."

quote:
"and it has a lot of opportunities in the Microsoft and Cell space,"
said Peter Glaskowsky, editor-in-chief of the Microprocessor Report."

quote:

"IBM could also discuss its work in video games."

quote:
"IBM has a unique position in the game market. It has agreements to
supply processors to the world's three largest video game console
manufacturers, including Microsoft, Nintendo and Sony. Most recently,
it inked an agreement to supply PowerPC chips to Microsoft for the
next Xbox console. It has been working under its much publicized Cell
joint venture with Sony and Toshiba since early 2001."

quote:
"Cell will be used for more than video game systems, however. IBM and
Sony have indicated that they intend to apply it to a much broader set
of devices, including handhelds and home networking gear."
 

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