How do I produce a product launch plan

[Guest]

I would like to produce a new product launch plan in Powerpoint. Does anybody
have one that I could adapt?

 

[Austin Myers]

To be honest, every product launch is different and the product your selling
will dictate the format of the presentation. Give us an idea of what your
doing and maybe we can toss some ideas your way.


Austin Myers
MS PowerPoint MVP Team

Solutions to Multimedia in PowerPoint www.pfcmedia.com

 

[Guest]

Thanks for the response.

The product is a Chair for the Care market. i.e for people with diseases
such as Parkinson's etc. There is a new model being produced that will repace
an existing version with several improvements.

Thank you in advance for your help.

Nigel

 

[Austin Myers]

So then who is your target audience? The users of the product or the supply
chain/vendors?


Austin Myers
MS PowerPoint MVP Team

Solutions to Multimedia in PowerPoint www.pfcmedia.com

 

[Guest]

Nursing, care homes and hospitals will buy in quantity for their residents,
but individuals will buy for their own homes, could be low volumes.

 

[Austin Myers]

Nursing, care homes and hospitals will buy in quantity for their

residents,

In my experiance, these institutions are interested cheifly in reducing
costs. Does your chair offer a cost advantage? Does it last longer, does
it have saftey features to reduce accidents and law suits, does it have a
longer warranty? In other words why your chair over the competition? How
does it impact thier bottom line?

but individuals will buy for their own homes, could be low volumes.

Completely different motivator for this market. What does your chair do
that others don't? Is it lighter? More maneuverable? Have a better
warranty? Rear view mirrors? <g>

In other words money is not the primary reason to buy your product over
someone else, they must be told of it's advantages to them on a personal
level.


Austin Myers
MS PowerPoint MVP Team

Solutions to Multimedia in PowerPoint www.pfcmedia.com

 

[Guest]

Yes to all that for the Nursing, care homes and hospitals. a quality product
at a reasonable price and with more features than the competion.

 

[Austin Myers]

Yes to all that for the Nursing, care homes and hospitals. a quality product
at a reasonable price and with more features than the competion.

You missed what I said. How does this better their bottom line?

 

[Guest]

They have a discretionary budget to spend on items such as chairs. They have
limited amounts of cash to spend. The competion are more expensive with less
feature. I have a 5 page design brief I could send to you that gives all the
info .

 

[Austin Myers]

To be honest, you should not send me your literature as we have no business
relationship. If you would like to form one please contact me via email.


Austin Myers
MS PowerPoint MVP Team

Solutions to Multimedia in PowerPoint www.pfcmedia.com

 

[Guest]

I would only send you a sanitized version, no trade names etc. Does this mean
there would be a cost involved?

 

[Austin Myers]

If you would like me to help you to develop a marketing campaign and
presentations to fit it there would be.


Austin Myers
MS PowerPoint MVP Team

Solutions to Multimedia in PowerPoint www.pfcmedia.com

 

[Guest]

Thank you very much, but I only wanted some help with the presentation for a
job interview.

 

[Austin Myers]

I understand. Let us know how it works out.


Austin Myers
MS PowerPoint MVP Team

Solutions to Multimedia in PowerPoint www.pfcmedia.com