Google's Desktop Search a Disaster


Dr. Jai Maharaj

Forwarded message from (e-mail address removed)

[ Subject: Google's Desktop Search a Disaster
[ From: (e-mail address removed)
[ Date: 16 Oct 2004 12:39:54 -0500

Via NY Transfer News Collective * All the News that Doesn't Fit

sent by Daniel Brandt

The REgister - Oct 15, 2004

Google Desktop privacy branded 'unacceptable'

By Andrew Orlowski in San Francisco

Google's Desktop represents a privacy disaster just waiting to
happen, a rival has warned. David Burns, Copernic CEO, says users
should know that the giant ad broker intends to mix public and
private queries in the future, leveraging its key moneyspinning
product: contextual advertising.

"If you lined people and said, 'Stick your hand up if you want
Google to know what pictures you have, and what MP3 files you
have,' I don't think many would." Burns had offered these
capabilities to partners before, but received some pushback.

"Major brands don't want to compromise their reputation. We've
offered this in the past to potential partners, and had a major PC
hardware company and major portals say 'No, we can't do this'",
Burns told us.

With the subpoena-happy RIAA getting support from state law
enforcement in its war on copyright infringers, Google represents a
single point of compromise for millions of file traders.

Copernic offers a native Windows search application both as a free
download and as a branded offering to partners, and has toyed with
merging the two before. But it's realized personal archives are
very different to Google's snapshot of the web - and the queries
are different too.

"I don't deny desktop and web on the same page is attractive," he
added. "But we're not going to do it."

Burns was former US chief of FAST, which created the All The Web
search site before selling it to Overture. Yahoo! now owns both.

Google Desktop Search allows users to opt out of sending the
company back detailed usage data, but it isn't possible to firewall
it completely. Much more ominously, reckons Burns, Google's product
manager Marissa Mayer said she expected the private queries to
generate more hits for Most people, she believed, would
choose to combine personal and web searches resulting in more
revenue for Google's ad business.

"As a result, we will serve more Web results pages and more ads,
and those ads have more chances of getting clicked on. So there
will be incremental Web search revenue from this product," she told
the Washington Post.

In January, Eric Schmidt said the company's goal was to create a
"Google that knows you". With the addition of personal information,
it's just taken a giant step towards that goal.


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Jai Maharaj
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Gabriele Neukam

On that special day, Dr. Jai Maharaj, ([email protected]) said...
David Burns, Copernic CEO, says users
should know that the giant ad broker intends to mix public and
private queries in the future, leveraging its key moneyspinning
product: contextual advertising.

Well, that is the view of Copernic: private and public in the same
screen shouldn't mix.

But what is much more disturbing, is if private and public issues are
mixed not only within the database, but in *the access tools* to said
October/027579.html (one line)

*Such* things /shouldn't/ happen.

Gabriele Neukam

(e-mail address removed)

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