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Frankly speaking, I feel all those measures are part of
gentle-forcing-people-to-buy-more theory by using one way or the other.
The theory is not without base - The US market has entered to the mature
stage since late 90's meaning new growth is very limited.
Other than foreign markets, it has to find new ways to grow - and that
includes all possible measures.
The only "subjective" question is what measures are better than other. But
I really believe many of what we have seen are pushing to the theme of
buying more.
By all means, all companies are obliged to do that for all stakeholders, but
again, it is the measures for how to accomplish it will be in question.
gentle-forcing-people-to-buy-more theory by using one way or the other.
The theory is not without base - The US market has entered to the mature
stage since late 90's meaning new growth is very limited.
Other than foreign markets, it has to find new ways to grow - and that
includes all possible measures.
The only "subjective" question is what measures are better than other. But
I really believe many of what we have seen are pushing to the theme of
buying more.
By all means, all companies are obliged to do that for all stakeholders, but
again, it is the measures for how to accomplish it will be in question.