Begin a marketking campaign?

[Webtechie]

Hello,

This is just to find out how to basically do a start a marketing campaign.
My question may end up in the programming section or the contact section.
However, I thought I would start here.

We have a database that has contact information. We also have Access 2007
available, but the database is in Access 2000 format.

Now what would be the steps to harvest the contacts for our contact database?

1) Do I need to import the contacts from Access into a contact.pst file
2) Do I use VBA to create emails and use the database information?
3) Do I need to create forms for the emails or again, use VBA?
4) What is the best way to get started?


The intent is to regularly send emails to our contacts in our contact
database? We will let them know of events periodically.

Thanks.

Tony

 

[Roady [MVP]]

You can use a mail merge for this with the Access database as the source.
For details see;
http://www.howto-outlook.com/howto/mailmerge.htm