AMD: Connect the TV and PC


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AMD: Connect the TV and PC, Not Merge

Staff Reporter -- 5/31/2006
Electronic News

Choosing a strategy to connect rather than merge the TV and PC, AMD today announced a full-featured media center PC, designed to allow consumers to organize, distribute and share their content collection throughout the home and on the go.

The concept differs from that of the MPU maker’s chief competitor’s. Intel has preached a vision of a combined PC/TV that would be the center of the “connected home.” In AMD’s approach, dubbed the AMD LIVE! PC, is designed to consolidate their digital media content in a central PC location and deliver the tools to help them easily and seamlessly access that content through the devices they already have, including TVs and set top boxes.

“The AMD LIVE! PC and AMD LIVE! Entertainment Suite represent the culmination of industry-leading companies collaborating around open standards to deliver compelling entertainment solutions,” said Bob Brewer, corporate VP of AMD’s desktop business, in a statement. “With the AMD LIVE! PC, AMD begins delivering on its vision for merging broadcast TV content with interactive, personalized broadband applications and services, all without disrupting the devices already accepted and used by consumers in their homes today.”

The technology came out of the gate today with support from OEMs including Acer, Alienware, Fujitsu Siemens Computers, Gateway, HP, Sahara and Tsinghua Tongfang, as well as system builders in North America, Western Europe, and China.

“Today customers are looking for PCs that will allow them to view, interact and play new content from broadcast television to music to games,” said Tom Anderson, VP of marketing, global consumer PCs, personal systems group, HP, in the statement. “By offering AMD LIVE! branded PCs, our customers will have the ability to buy a PC that will meet their evolving entertainment needs.”

AMD LIVE! PC also got a nod from PC powerhouse Microsoft, which noted a collaboration between the two companies.

“We’ve seen remarkable enthusiasm for Windows XP Media Center Edition PCs, enabling consumers to enjoy their photos, music, TV shows and movies throughout the home,” said Mike Sievert, corporate VP of Windows client marketing at Microsoft, in the statement. “By collaborating with AMD to deliver a powerful combination of digital entertainment software on a strong media platform, Microsoft is helping to provide consumers with rich, engaging experiences.”

AMD LIVE! PCs, powered by the AMD Athlon 64 X2 dual-core processor, will be available starting in June. The AMD LIVE! Entertainment Suite -- a collection of services and applications designed to enhance the PC experience, including a service that streams live or pre-recorded television programs, photos, music and movies to many common Web-connected devices; a service that allows users to set up, manage and secure their home network; a service providing users the ability to remotely control their AMD LIVE! PC; and a service that can automatically back-up users’ digital content collection to a secure online server -- is also available today.

“Our vision for AMD LIVE! is to apply the power and flexibility of AMD64 processors in ways that help consumers to get a richer entertainment experience when and where they want, using their favorite entertainment components and devices,” Joe Menard, corporate VP of AMD’s consumer business segment, concluded. “Moving forward, our mission is to put in place the additional technology and expand the ecosystem to make these new experiences even more simple and enjoyable.”

 

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