Frontpage and web site hits

[Markus]

I have multiple web sites built with Frontpage 2002. I'd like to maximize my
sites in Internet searches. Has anyone put together just what things you can
do inside Frontpage to maximize your number of hits?

Many thanks for any and all ideas on this,
Mark

 

[Rick Sparks]

I think I can help. Open your site and select the index page.

Go to File / Properties / Custom
Under User Variables.... choose Add
Name = keywords
Description = <words that describe your site... that you'd like to be
searched on>

This will make a difference.... but only if you're honest.... the search
engines compare keywords with the words they find on your pages.

 

[Markus]

Thanks. Do you know if I can enter as many words as I want? Do I separate
the words with comma or semi-colon or does it matter?

Also, when I click on Add I get Name and Value fields - I imagine value is
same as description.

Thanks again,
Mark

 

[Ronx]

Don't bother - most search engines (including Google, Yahoo, Bing) ignore
the Keyword meta tag. The description meta tag is used mainly for the blurb
that follows the title in search engine results - though Google usually uses
text from the page content itself that is relevant to the search term(s).

The best way is to have unique, relevant content in the page. A good
relevant title (unique on every page), and (very important) lots of links
from other sites that are relevant to the topic. (Lots of links from sites
that are NOT relevant may do more harm than good.)

Take a look at Google's webmaster tools and pages about search engine
optimisation.

A meta tag can take two forms:
<meta http-eqiv="NAME" content="some VALUE">
http-equiv is usually concerned with how to display the page - language,
character encoding, IE8 settings etc.

and
<meta name="NAME" Content="some VALUE">
deals with most items NOT concerned with display, but describe the page -
author's name, what robots should do with content, keywords and description.

For the description meta tag,
<meta name="Description" content="description of the PAGE - *not*
description of the SITE"> - very short, but descriptive. Keywords - about
20 or less - but none of the big search engines use them anyway.
--
Ron Symonds
Microsoft MVP (Expression Web)
http://www.rxs-enterprises.org/fp

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