Clients can't rename a network connection.
http://support.microsoft.com/default.aspx?scid=kb;en-us;281344
Unable to Rename Friendly Name of Remote Network Printer
You can instruct each user to create a local printer that prints to a Local
Port which is the name of the \\server\share.
specific instructions also @ Microsoft.com
http://support.microsoft.com/default.aspx?scid=kb;en-us;314073&Product=winxp
1.. Create a local printer, and then redirect the port to the network
server. Follow these steps:
2.. Create a local printer and, under Ports, add a new port.
3.. Click Local Port, click New Port, and then type the server and printer
name for the printer in \\ServerName\PrinterName syntax.
4.. Use the new port for the local printer.
5.. If you are prompted for a password, there may not be a field in
Windows XP in which to enter a password. Reset the password on the
destination computer to be blank. Example: On a Windows 98 computer that is
hosting a Xerox printer, clear the password; set it to be blank. (Not the
actual word "blank")
This test shows whether there is a problem with copying files from the
server to your computer. This copying occurs if you use Connect To Setup or
if you click Network Printer in the Add Printer Wizard.
--
Alan Morris
Microsoft Printing Team
Search the Microsoft Knowledge Base here:
http://support.microsoft.com/default.aspx?scid=fh;[ln];kbhowto
This posting is provided "AS IS" with no warranties, and confers no rights.