If you want to count the number of cells that contain Kellia, you could use a
formula like:
=countif(a:a,"*kellia*")
or if B1 contained Kellia:
=countif(a:a,"*"&b1&"*")
The asterisk are wildcards that represent any amount of characters.
If Kellia could show up multiple times in a cell and you wanted to determine the
number of times that it appeared in that single cell:
=(len(a1)-len(substitute(upper(a1),upper("kellia"),"")))/len("kellia")
=substitute() is case sensitive, so the =upper() functions makes sure that both
strings are uppercase and that means this counts the number of Kellia, KELLIA,
KelLIA, KELLIa, ... appears in the cell.
If you have a range of those cells with possible entries to count:
=sumproduct((len(a1:a10)-len(substitute(upper(a1:a10),upper("kellia"),"")))
/len("kellia"))
Adjust the ranges to match. But you can use the entire column only if you're
using xl2007.