Rick and Biff have given you solutions -- but I wouldn't use them.
If you insert/delete even a single row, your formula may not give the results
you want.
Instead, I'd do a little more work.
I'd add a helper column that would be used as an indicator that the
corresponding cell in that row should should be included in the sum. Then I'd
put something like an "X" in that indicator cell (yep, all the cells).
For instance, if column A was that indicator and I wanted to add the values in
column C:
=sumif(a:a,"x",c:c)
Using this may seem like more work, but if you share this workbook with
others--or your memory is like mine, then it may be a safer technique.