I've never heard the term used in that meaning but it makes sense.
Many questions come to mind: What businesses? In what sectors? In what
countries? Who are these articles being published for? Are the articles
intended for the general public? For government agencies? For
shareholders? For the company's own employees? For prospective investors?
Who's doing the publishing? The business itself? A publishing house? An
advertising agency? A regulatory body?
In the absence of published guidelines or standards, the best thing to do
would be to look at one or more examples of white papers and try and come
as close to that as possible.
--
Bob
Kanyak's Doghouse
http://www.kanyak.com