Best file format for templates

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Guest

Hello,

I am in the process of setting up templates and would like to know what is
the best format to import, insert or imbed a logo and other graphics. The
format options would be .tif, .png, or .eps.

These will be for print, so I figure to stay away from .jpg since they are
compressed.

Thank you for your time,
MJ
 
Most logos are line art and best as .EPS. Example: The UPS logo, the AT&T
logo, etc. If I used those in my docs I would insert as .EPS for print
purposes.

In the off chance that your logo is photographic, then you might use .tif
but that's pretty unlikely. I can't think of any good photo logo examples in
the world off the top of my head. Actually if a logo is photo like, it's
usually been converted to line art and saved as EPS anyway. The Paramount
Studios logo is such a logo. It's a mountain, has ridges, and if you blur
your eyes it kinda looks like a photo. But up close it's crisp and clean line
art. So it's most likely an .EPS.

PNG is best for web, not print.
 
Well, no disrespect, but here's a different perspective from what Chip had
to offer, although I don't really disagree with much of what he posted :)

There's no doubt that EPS is the highest fidelity image format to use,
however, the software & hardware must be Postscript compatible in order to
view/print an EPS file. Word *isn't* Postscript-compatible, so if the EPS
doesn't have a TIFF or WMF preview included the image won't display in a
Word doc - it will appear as a rectangular placeholder displaying the name
of the embedded file. Additionally, an EPS without a preview (or "header")
will only print on a Postscript-compatible printer, & most in-house printers
(inkjets & many lasers) are not PS-compatible. If the image contains a
preview, *that* will print to a non-PS device but may not be at the quality
you expect. EPS files are also quite large relative to other formats, thus
increasing the size of the doc that includes them. Long story short, it's
best to use EPS for commercial output only.

TIFF is also high quality & doesn't require PS, but does usually result in a
larger file size than necessary for logos & line art. The advantage of TIFF
is support of millions of colors needed for photo quality, gradients & other
images that require a high number of transitional tones in order to retain
fidelity & detail.

For most logos & line art PNG is the more practical way to go. The file size
is significantly smaller than the others you mention, logos typically use
only a few [solid] colors without gradient effects or multi-tone blending, &
they will view & print effectively on any printer. The key is that they need
to be saved at an appropriate resolution (200-300 ppi) in order to print
well (commercially or otherwise).

As a side note, if the logo is to be used for both web as well as print
purposes you'll be better off having *2* separate copies - a higher res
version for printed docs & a low-res version for web display.

HTH |:>)
Bob Jones
[MVP] Office:Mac
 
And I am going to agree with Chip and Bob, and chuck another format at you:
EMF. EMF will print on any kind of printer, has sufficient accuracy to
express logos correctly and print resolution, is compact, and will appear on
screen just the way it's going to print.

Convert your original art to EMF and you will get a very good result. Yes,
EPS will give you a slightly better result on professional printing
equipment, but the difference is almost impossible to detect with the naked
eye.

If you have to use a bit-map format, use compressed TIFF for professional
printing, PNG for everything else. Colour bitmaps should be at least 150
dpi to print properly. Black and white should be at least 600 dpi.

Cheers


Hello,

I am in the process of setting up templates and would like to know what is
the best format to import, insert or imbed a logo and other graphics. The
format options would be .tif, .png, or .eps.

These will be for print, so I figure to stay away from .jpg since they are
compressed.

Thank you for your time,
MJ

--

Please reply to the newsgroup to maintain the thread. Please do not email
me unless I ask you to.

John McGhie <[email protected]>
Microsoft MVP, Word and Word for Macintosh. Business Analyst, Consultant
Technical Writer.
Sydney, Australia +61 (0) 4 1209 1410
 

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