Any traffic analyser solution?

  • Thread starter Thread starter Louis A
  • Start date Start date
L

Louis A

I am looking for some software that will tell me what my potential customers are
searching for when they get to the site === not what they searched to get to the site.

My reasoning is that I have 6000 products and only list 600 of the best and faster selling
items. If I have what they are looking for not posted to the site, then I could post that
product in the hopes they may come looking again. And then I meet their needs. Do you
offer any solution that a start up business can afford?

I use Webalizer provided IP host but that just tells me what search my customers used to
ARRIVE GET at my web.
 
Louis A said:
I am looking for some software that will tell me what my potential customers are
searching for when they get to the site === not what they searched to get to the site.

My reasoning is that I have 6000 products and only list 600 of the best and faster selling
items. If I have what they are looking for not posted to the site, then I could post that
product in the hopes they may come looking again. And then I meet their needs. Do you
offer any solution that a start up business can afford?

I use Webalizer provided IP host but that just tells me what search my customers used to
ARRIVE GET at my web.
Click to expand...


Have you tried Webtrends? www.webtrends.com - they used to offer a limited free
service, but withdrew that months ago.

But it's very comprehensive with reports and graphs and so for absolutely every
statistic you can think of.
 
This depends entirely on how your visitors are searching your site. If you
have a separate Web page for each product, then the Usage Analysis built
into FrontPage or a third-party usage analyzer like WebTrends can give you
some statistics.

Getting statistics from a search site like Google or Yahoo can be much
tougher. If somebody searches Google for carburetor, and you sell those, but
you don't have any carburetor pages on your Web site, it's hard to see how
(or why) the search engine would tell you that.

When they link to you site, some search engines transmit the actual search
terms the visitor used in a query string appended to the URL. Some usage
analysis packages can summarize and report this data, but it's hardly
universal.

If your for-sale items reside in a database and visitors search for items by
running database queries, then you'd probably have to modify your query page
to collect some sort of history that you could analyze.

Jim Buyens
Microsoft FrontPage MVP
(e-mail address removed)
http://www.interlacken.com
Author of:
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|| (All from Microsoft Press) ||
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