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Message: [QUOTE="Canuck57, post: 12032646"] Business wants longer life cycles, and so do people. You no sooner get an OS like XP stable, or an application server at work running smooth, lots of stuff works with it and now it is time to dump it? That is the users and business view. Microsoft's view is simple, we want billions more so everyone has to repurchase the OS and MS-Office every 3 years. Lots of $$$ in the coffers. The consumers will rebel over this. People rightfully look at PCs like cars. 1/2 way through it's usable lifetime, maybe give it a new set of tires. But to spend $600 on a OS/MS- Office like Vista for a $500 PC makes no sense. Prices of Microsoft components have not followed the industry costs curves. Microsoft is now the single biggest cost of the PC for MS-shops/businesses. Then the aggravation of getting a MS-Office 2007 xml doc you can't open makes you feel extorted into an upgrade. There is no backward portability, no MS standard is stable enough for this not to be a major problem. Like it or not, Microsoft had better send this to the marketing think tank and come up with a better model where it is win-win as opposed to win-lose. And sustainability needs to be added to revenue even if it hurts to look at the numbers. Microsoft's market elasticity has reached it's peek and then some. [/QUOTE]