In a nutshell - don't take up the offer and buy shares at todays price if you want to either top up your current holding to average out the price.
This Open Offer was put in place in October when obviously the price was higher and represented a saving - since then the price has dived and as you say you might as well buy straight from the market if you need to - but they had to set an offer price on a particular date when the offer was made henece the higher price.
This paragraph is worth reading
Quote:
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Before making any decision to acquire Open Offer Shares under the Placing and Open Offer, investors should consider both the HBOS share price and the Lloyds TSB share price in the market at that time, in the light of the the Open Offer Share subscription price of 113.6p per share being equivalent to an implied price of 187.77p per Lloyds TSB Share. HBOS Shareholders who have any doubt about what action to take, should consult their independent financial adviser.
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I sold my HBOS shares before last Xmas at over £8 a share