DataGridViewComboBoxColumn, binding collections of objects?

How do other people get around having to define the ValueMember in a
DataGridViewComboBoxColumn when binding to a list of business objects?

I'm currently doing the following, and it feels wrong and woefully
misguided.

public class SomeClass
{
private string name;

public SomeClass(string name)
{
this.name = name;
}

public string Name
{
get{return name;}
}

public object This
{
get{return this;}
}
}

so that I can specify:

DataGridViewComboBoxColumn column = new DataGridViewComboBoxColumn();
column.ValueMember = "Name";
column.ValueMember = "This";
column.DataSource = new List<SomeClass>(new SomeClass[]{new
SomeClass("Fred")});

If I don't do this I get a conversion exception as the datagridview
dutifully attempts to parse a string into an instance of "SomeClass".

Surely there is a better way around this than defining a property that
returns "this". Isn't there?

Simon Tamman