I have about 3000 records in my Outlook 2007 Enterprise Edition database and
am asking for your opinion for the best way I can distinctions between the
records for better targeted email campaigns.
I’ve installed and am about to use Outlook Business Contact Manager to
manage my marketing campaigns. These campaigns need to be targeted towards
various criteria that fit some of my contact records but not all.
Examples of the kinds of distinctions I need to make would be Type of
Industry, such as medical or legal, type of technologies they have a need
for, the projects time-frame so I can follow-up with continued literature,
etc.
I could create a list of folders such as Doctor, Lawyer, and/or technologies
such as Websites/Databases, which reflect the services my company provides
and could move the contact records into these folders for an easy way to make
the distinctions between the records but I know of at least 1 other way
better than this one.
Can you share with me what you think is the best way I can do this.
I'm hoping to learn something and improve the way I use BCM for marketing. I
believe I know of at least one other way to manage my records this way, but
I'm intentionally not mentioning it, hoping not to influence your opinion.
What is the best method to segregate my 3000 records so that BCM can be used
to track what email blasts should go to which record, depending on any one,
or maybe several over-lapping criteria?
Thank you!
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