Arnold,
BCM is currently very rudimentary in its design and not very intuitive or
friendly for adapting to various sales cycles. The Opportunity record is
probably the most in need area of improvement in order to allow for better
customization, etc. Ironically, there is not a lot of published sales
specific guidance available for BCM. It is helpful for one to be already
familiar with sales methodology in general so that you can apply it to BCM as
best as possible. I have been openly critical of what has seemed to me to be
a wide gulf of disconnect between the way BCM is designed and the basic real
world usage needs of the apparent intended users.
To its credit, the appeal and promise of BCM is that by being Outlook centric,
you can remain within a familiar user environment that is part of the Office
System. BCM is a great potential tool that is usable for some but needs more
work in my opinion so that it can be more easily usable by so many more as an
effective sales tool.
-THP
Arnold N. wrote:
>I am trying to learn how to use BCM as a Contact Manager through a sales
>cycle. I initially get my leads from a mailing list, call the prospects on
>it and make appointments.
>
>Then, some appointments have to be rescheduled, some keep the appointment
>but want me to follow up at a later time, some buy on the appointment and
>some are not interested once I make the presentation and are dropped. I'm
>sure this is exactly what BCM was designed to do but I am really struggling
>with it.
>
>Can anyone suggest where I can go to learn more about BCM? Thanks.
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